Discover the essential traits of innovative leaders and entrepreneurs and the dynamics of innovative companies through vivid storytelling, real-world examples, and personal insights from Alexander Blass's own inspirational journey as an internationally-acclaimed innovator who founded a $20 billion industry.

Importance of Collaboration: Understand that whilst innovation may begin with a tenacious individual, it requires a dedicated team to flourish. Learn the importance of collaboration in turning big ideas into successes. Embrace the responsibility of making decisive choices in the innovation process, balancing collective input with individual decision-making authority.

Role of Passions and Values: Explore how your personal influences, unique passions, values, and experiences shape your innovative endeavors. Recognize the power of one's personal backstory in driving forward-thinking ventures.

Courage to Reinvent: Gain insights into the necessity of reinventing oneself to stay ahead in the ever-evolving landscape of innovation. Learn from examples of industry leaders who stepped into unknown territories with little to no experience and changed the game.

Power of Crazy Ideas: Unravel the value and significance of embracing unconventional ideas that challenge the status quo and may initially seem absurd to others. Explore case studies that underscore how initial skepticism can be an asset, not a liability, and indicator of potential breakthroughs.

Open Innovation: Delve into the concepts of idea-based and challenge-based open innovation through case studies, including what works and what doesn't, with a focus on specificity and solving the right problems.

Leadership in Innovation: Embrace the responsibility of making decisive choices in the innovation process, balancing collective input with individual decision-making authority.

Through the lens of our proprietary 5-step POWER™ Framework and fascinating case studies, participants will explore actionable strategies for infusing passion and principles into their leadership, creating a nurturing environment for innovation, hiring and retaining top talent, and leading change effectively to build forward-thinking companies.

Structured Learning Path: Each lesson of the masterclass builds on the previous one, guiding participants through the comprehensive POWER™ Innovation Framework.

In-Depth Case Studies: Gain insights from 8 companies that exemplify the taught strategies of the POWER™ Framework across a range of industries, cultures, and companies.

Interactive Lessons: Engage in lessons focusing on each letter of the POWER™ Framework, with practical examples to guide learning.

Actionable Strategies: The masterclass provides actionable strategies for setting strategic challenges, recommendations for reaching out and listening to employee ideas, assigning ownership of projects, offering tangible stakes in success, and implementing systems of recognition and reward.

Alexander Blass will teach you IIA's 6-pronged CREATE™ Framework step-by-step, along with 11 captivating case studies from companies large and small across a broad range of sectors. By the end of the masterclass, you will know exactly how to invent lucrative new products and services to drive groundbreaking success.

Progressive Learning Journey: Each session builds seamlessly upon the last, leading participants through the dynamic CREATE™ Framework to master the art of business innovation in product and service development.

Practical, Proven Strategies: Explore 11 real-world examples from diverse industries and cultures, illustrating the powerful impact of the CREATE™ Framework in action.

Engaging Lessons: Dive into interactive quizzes and applied workbook exercises that delve into each component of the CREATE™ Framework, enriched with hands-on examples to foster deeper understanding.

Through the lens of Innovation Institute of America's exclusive TRIBES™ Framework, Alexander Blass will teach you six breakthrough strategies and methods to innovate in your sales, marketing, and customer enthusiasm. This masterclass provides the tools to get the world talking about your innovative products and services, forge deep emotional connections between your customers and your products, dramatically increase sales, and cultivate unwavering customer loyalty.

Structured Learning Journey: Each module builds sequentially on the TRIBES™ Framework, guiding participants through a transformative learning experience.

Global Case Studies: Analyze and learn from 12 international case studies that showcase how successful companies--from startups to multinations--have used these exact strategies to generate billions in sales, dominate their markets, and outpace their competition.

Interactive Modules: Engage with lessons that focus on each element of the TRIBES™ Framework, enriched with practical examples and exercises to solidify understanding.

Actionable Insights: Discover practical strategies for effectively tapping into customer insights, and assigning project ownership with tangible rewards systems to drive innovation.

Innovative Marketing Techniques: Unlock the secrets of creating successful "buzz" and viral marketing campaigns that captivate global audiences, generate free online and offline media coverage, rendering your competition irrelevant.

Harnessing "People Power": Explore how innovative companies leverage psychological principles and cutting-edge social media tools to engage crowds, market their brands, and boost sales.

Customer Engagement Excellence: Study advanced strategies like gamification, ethnography, empathy, and crowdsourcing to elevate customer enthusiasm and build lasting loyalty.