Stand out with a certification that sets you apart …

Become a
Certified Business Innovator

5 MASTERCLASS

188 VIDEOS

31 CASE STUDIES

Elevate your career with a globally acknowledged certification in business innovation, taught by the founder of a $20 billion industry. Master essential disciplines, frameworks, and strategies to foster an innovative culture, navigate change effectively, and create, market, and sell profitable new products and services. Available entirely online, on-demand.

Elevate your career with a globally acknowledged certification in business innovation, taught by the founder of a $20 billion industry. Master essential disciplines, frameworks, and strategies to foster an innovative culture, navigate change effectively, and create, market, and sell profitable new products and services.

Write your awesome label here.

 Stand out with a certification that sets you apart …

Become a 
Certified Business Innovator

5 MASTERCLASS
188 VIDEOS
31 CASE STUDIES

Elevate your career with a globally acknowledged certification in business innovation, taught by the founder of a $20 billion industry. Master essential disciplines, frameworks, and strategies to foster an innovative culture, navigate change effectively, and create, market, and sell profitable new products and services. Available entirely online, on-demand.

Write your awesome label here.

Innovation Training and Skills Provided to Employees of Numerous Leading Organizations Worldwide

Innovation Training and
Skills Provided to
Employees of Numerous Leading Organizations Worldwide

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LESSONS

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VIDEOS

What will you learn?

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Innovation Essentials™ Masterclass

Innovation Essentials™ is a dynamic masterclass designed to unlock the potential of innovation and creativity within everyone. This masterclass emphasizes the symbiotic relationship between personal and professional growth, showcasing how both realms contribute to transformative innovation. You will also be introduced to IIA's proprietary Wheel of Innovation™ framework.

6
LESSONS
26
VIDEOS
6
WORKBOOKS
17
KEY INSiGHTS
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Axioms of Innovation™ Masterclass

In IIA's Axioms of Innovation™ masterclass, you’ll uncover a series of 10 key principles, strategies, and characteristics of successful innovators, innovative leaders, and transformative organizations around the globe. This eye-opening and high energy masterclass unpacks the universal principles behind groundbreaking ideas and the journey from conception to reality across different sectors and cultures. 

11
LESSONS
41
VIDEOS
11
WORKBOOKS
22
KEY INSiGHTS
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Secrets of Business Innovation™: How to Lead Change and Build an Unstoppable Organization

This comprehensive masterclass is structured around IIA’s 5-step POWER™ Innovation Framework, focusing on key aspects of innovation in change leadership, mindset, people, and culture. Through a series of lessons and real world case studies from various countries and industries, Alexander Blass takes participants on a dive deep into each step of the framework.

5
LESSONS
33
VIDEOS
8
Case studies
16
KEY INSiGHTS
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Secrets of Business Innovation™: How to Invent the Next Billion Dollar Product or Service

Roll up your sleeves for this highly practical and content-rich masterclass, where Alexander Blass takes you through a deep dive of our proprietary CREATE™ Framework, teaching you 6 very specific strategies to invent "the next big thing." Explore 11 fascinating international case studies that will show you real world examples of companies that have devised billion-dollar products and services using these methods.

6
LESSONS
54
VIDEOS
11
case studies
21
KEY INSiGHTS
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Secrets of Business Innovation™: Breakthrough Strategies to Skyrocket Sales, Marketing, and Customer Enthusiasm

Create a sea of enthusiastic customers for your innovative products and services! In this captivating masteclass, you will learn our proprietary 6-step TRIBES™ Framework for innovation in sales, marketing, and customer enthusiasm. Alexander Blass teaches you 12 case studies from companies ranging from tiny startups to large multinationals that exemplify the taught strategies. Skyrocket your sales and marketing, and create strong emotional connections between your customers and your products.

6
LESSONS
34
VIDEOS
12
case studies
15
KEY INSiGHTS

Watch a Sample Video
from Each Masterclass

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Introduction to Innovation Essentials™
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Introduction to Axioms of Innovation™
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Introduction to Secrets of Business Innovation™: How to Lead Change
 and Build an Unstoppable Organization
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Introduction to Secrets of Business Innovation™: How to Invent
the Next Billion Dollar Product or Service
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Introduction to Secrets of Business Innovation™: Breakthrough Strategies
 to Skyrocket Sales, Marketing, and Customer Enthusiasm

What will you learn?

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Innovation Essentials™ Masterclass

Innovation Essentials™ is a dynamic masterclass designed to unlock the potential of innovation and creativity within everyone. This masterclass emphasizes the symbiotic relationship between personal and professional growth, showcasing how both realms contribute to transformative innovation. You will also be introduced to IIA's proprietary Wheel of Innovation™ framework.

6

LESSONS

26

VIDEOS

6

WORKBOOKS

26

KEY INSIGHTS
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Axioms of Innovation™ Masterclass

In IIA's Axioms of Innovation™ masterclass, you’ll uncover a series of 10 key principles, strategies, and characteristics of successful innovators, innovative leaders, and transformative organizations around the globe. This eye-opening and high energy masterclass unpacks the universal principles behind groundbreaking ideas and the journey from conception to reality across different sectors and cultures. 

11

LESSONS

41

VIDEOS

11

WORKBOOKS

22

KEY INSIGHTS
Write your awesome label here.

Secrets of Business Innovation™: How to Lead Change and Build an Unstoppable Organization

This comprehensive masterclass is structured around IIA’s 5-step POWER™ Innovation Framework, focusing on key aspects of innovation in change leadership, mindset, people, and culture. Through a series of lessons and real world case studies from various countries and industries, Alexander Blass takes participants on a dive deep into each step of the framework.

5

LESSONS

33

VIDEOS

8

CASE STUDIES

16

KEY INSIGHTS
Write your awesome label here.

Secrets of Business Innovation™: How to Invent the Next Billion Dollar Product or Service

Roll up your sleeves for this highly practical and content-rich masterclass, where Alexander Blass takes you through a deep dive of our proprietary CREATE™ Framework, teaching you 6 very specific strategies to invent "the next big thing." Explore 11 fascinating international case studies that will show you real world examples of companies that have devised billion-dollar products and services using these methods.

6

LESSONS

54

VIDEOS

11

CASE STUDIES

21

KEY INSIGHTS
Write your awesome label here.

Secrets of Business Innovation™: Breakthrough Strategies to Skyrocket Sales, Marketing, and Customer Enthusiasm

Create a sea of enthusiastic customers for your innovative products and services! In this captivating masteclass, you will learn our proprietary 6-step TRIBES™ Framework for innovation in sales, marketing, and customer enthusiasm. Alexander Blass teaches you 12 case studies from companies ranging from tiny startups to large multinationals that exemplify the taught strategies. Skyrocket your sales and marketing, and create strong emotional connections between your customers and your products.

6

LESSONS

34

VIDEOS

12

CASE STUDIES

15

KEY INSIGHTS

Become a
CERTIFIED BUSINESS INNOVATOR™

What's Included?

 
5 Masterclasses
 
34 Lessons
 188 Videos
 91 Key Insights
 31 Case Studies
 34 Workbooks
 36 Quizzes
 755 Quiz questions
 5 Certificates of Completion 
 Final CBI™ Assessment Exam
 Certified Business Innovator™ (CBI™) Certification
Write your awesome label here.

Become a CERTIFIED BUSINESS INNOVATOR™

What's Included?

Write your awesome label here.
 5 Masterclasses
 34 Lessons
 188 Videos
 91 Key Insights
 31 Case Studies
 34 Workbooks
 36 Quizzes
 755 Quiz questions
 5 Certificates of Completion
 Final CBI™ Assessment Exam
 Certified Business Innovator™ (CBI™) Certification

Upon successful completion of the masterclass and all final exams, you'll earn prestigious credentials that distinguish you as a leader in business innovation:

  Certificates of Completion: As you complete each of the 5 masterclasses in the CBI™ series, you will receive a certificate for each.

  Certified Business Innovator™ (CBI™) Badge: Proudly display your certification with a distinctive CBI™ badge. Showcase this mark of achievement on your website, email signature, and LinkedIn profile to enhance your professional brand and signal your expertise in driving innovation.

 Certified Business Innovator™ (CBI™) Certificate: 
Instantly receive your official CBI™ digital certificate from Innovation Institute of America that verifies your credential and commitment to excellence. Ideal for printing, framing, and ready for sharing on social media, this certificate is a testament to your skills and determination to lead transformative change in the business world.

 Status and Recognition as a Certified Business Innovator™:
Gain the respect and recognition that come with this esteemed designation. Position yourself as a forward-thinking leader capable of spearheading innovative projects and initiatives, and open doors to exciting career advancements as a trusted authority in business innovation.
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Upon successful completion of the masterclass and all final exams, you'll earn prestigious credentials that distinguish you as a leader in business innovation:

  Certificates of Completion:
As you complete each of the 5 masterclasses in the CBI™ series, you will receive a certificate for each.

  Certified Business Innovator™ (CBI™) Badge:
Proudly display your certification with a distinctive CBI™ badge. Showcase this mark of achievement on your website, email signature, and LinkedIn profile to enhance your professional brand and signal your expertise in driving innovation.

  Certified Business Innovator™ (CBI™) Certificate: 
Instantly receive your official CBI™ digital certificate from Innovation Institute of America that verifies your credential and commitment to excellence. Ideal for printing, framing, and ready for sharing on social media, this certificate is a testament to your skills and determination to lead transformative change in the business world.

  Status and Recognition as a Certified Business Innovator™:
Gain the respect and recognition that come with this esteemed designation. Position yourself as a forward-thinking leader capable of spearheading innovative projects and initiatives, and open doors to exciting career advancements as a trusted authority in business innovation.


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Get Certified Today

Get Certified Today 

30+ International Case Studies

Learn fascinating international case studies from companies ranging from tiny startups to multinationals, across a diversity of industries, that exemplify the taught strategies.

30+ International Case Studies

Learn fascinating international case studies from companies ranging from tiny startups to multinationals, across a diversity of industries, that exemplify the taught strategies.

Masterclass Descriptions

Innovation Essentials™ Masterclass

Axioms of Innovation™ Masterclass

Secrets of Business Innovation™: How to Lead Change and Build an Unstoppable Organization

Secrets of Business Innovation™: How to Invent the Next Billion Dollar Product or Service

Secrets of Business Innovation™: Breakthrough Strategies to Skyrocket Sales, Marketing, and Customer Enthusiasm

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Innovation Essentials™ Masterclass Overview

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Innovation Essentials™ is a dynamic masterclass designed to unlock the potential of innovation and creativity within everyone. This masterclass emphasizes the symbiotic relationship between personal and professional growth, showcasing how both realms contribute to transformative innovation. You will also be introduced to IIA's proprietary Wheel of Innovation™ framework.

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What will you learn?

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You will explore the depths of what innovation truly means beyond the buzzwords, delving into a comprehensive view that transcends new products and services to include impactful changes in processes, business models, and societal benefit.

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Masterclass Highlights

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Understanding Innovation: Dive into the true essence of innovation, learning to distinguish it from invention, and exploring its application for societal and financial benefits.

Personal and Professional Synergy: Discover the power of combining personal insights and professional experiences to fuel innovative thinking and achieve your highest potential.

Interactive Learning Experience: Participate in workbook exercises and lesson quizzes that challenge the conventional understanding of innovation.

Incremental and Breakthrough Innovation: Learn to balance your innovation portfolio by embracing both game-changing ideas and incremental improvements, leveraging the 80/20 rule for sustained innovation.

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Discover IIA's Wheel of Innovation™ Framework

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Alexander Blass introduces you to one of our exclusive frameworks, giving you a solid preparation for a deeper dive in subsequent masterclasses.

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Axioms of Innovation™ Masterclass Overview

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In IIA's Axioms of Innovation™ masterclass, you’ll uncover a series of 10 key principles, strategies, and characteristics of successful innovators, entrepreneurs, and transformative organizations around the globe. Prepare to challenge the status quo and embrace calculated risks. This eye-opening and high energy masterclass unpacks the universal principles behind groundbreaking ideas and the journey from conception to reality across different sectors and cultures. 

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What will you learn?

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Discover the essential traits of innovative leaders and entrepreneurs and the dynamics of innovative companies through vivid storytelling, real-world examples, and personal insights from Alexander Blass's own inspirational journey as an internationally-acclaimed innovator who founded a $20 billion industry.

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Masterclass Highlights:

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Importance of Collaboration: Understand that whilst innovation may begin with a tenacious individual, it requires a dedicated team to flourish. Learn the importance of collaboration in turning big ideas into successes. Embrace the responsibility of making decisive choices in the innovation process, balancing collective input with individual decision-making authority.


Role of Passions and Values: Explore how your personal influences, unique passions, values, and experiences shape your innovative endeavors. Recognize the power of one's personal backstory in driving forward-thinking ventures.


Courage to Reinvent: Gain insights into the necessity of reinventing oneself to stay ahead in the ever-evolving landscape of innovation. Learn from examples of industry leaders who stepped into unknown territories with little to no experience and changed the game.


Power of Crazy Ideas: Unravel the value and significance of embracing unconventional ideas that challenge the status quo and may initially seem absurd to others. Explore case studies that underscore how initial skepticism can be an asset, not a liability, and indicator of potential breakthroughs.


Open Innovation: Delve into the concepts of idea-based and challenge-based open innovation through case studies, including what works and what doesn't, with a focus on specificity and solving the right problems.


Leadership in Innovation: Embrace the responsibility of making decisive choices in the innovation process, balancing collective input with individual decision-making authority.

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Secrets of Business Innovation™: How to Lead Change and Build an Unstoppable Organization Overview

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Innovation Institute of America's exclusive masterclass, How to Lead Change and Build an Unstoppable Organization is a content-rich and immersive learning experience designed to equip leaders, managers, aspiring innovators, and entrepreneurs with the tools and insights necessary to lead through change and foster a culture of innovation and creativity within their teams and organizations. This comprehensive masterclass is structured around IIA’s 5-step POWER™ Innovation Framework, focusing on key aspects of innovation in change leadership, mindset, people, and culture. Through a series of lessons and real world case studies from various countries and industries, Alexander Blass takes participants on a dive deep into each step of the framework, learning how to apply these principles to create an unstoppable organization prepared to face the challenges of tomorrow.

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What will you learn?

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Through the lens of our proprietary 5-step POWER™ Framework and fascinating case studies, participants will explore actionable strategies for infusing passion and principles into their leadership, creating a nurturing environment for innovation, hiring and retaining top talent, and leading change effectively to build forward-thinking companies.

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Masterclass Highlights:

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Structured Learning Path: Each lesson of the masterclass builds on the previous one, guiding participants through the comprehensive POWER™ Innovation Framework.


In-Depth Case Studies: Gain insights from 8 companies that exemplify the taught strategies of the POWER™ Framework across a range of industries, cultures, and companies.


Interactive Lessons: Engage in lessons focusing on each letter of the POWER™ Framework, with practical examples to guide learning.


Actionable Strategies: The masterclass provides actionable strategies for setting strategic challenges, recommendations for reaching out and listening to employee ideas, assigning ownership of projects, offering tangible stakes in success, and implementing systems of recognition and reward.

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Secrets of Business Innovation™: How to Invent the Next Billion Dollar Product or Service Overview

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Roll up your sleeves for this highly practical and content-rich masterclass, where Alexander Blass takes you through a deep dive of our proprietary CREATE™ Framework, teaching you 6 very specific strategies to invent "the next big thing." Explore 11 fascinating international case studies that will show you real world examples of companies that have devised billion-dollar products and services using these methods.

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What will you learn?

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Alexander Blass will teach you IIA's 6-pronged CREATE™ Framework step-by-step, along with 11 captivating case studies from companies large and small across a broad range of sectors. By the end of the masterclass, you will know exactly how to invent lucrative new products and services to drive groundbreaking success.

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Masterclass Highlights:

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Progressive Learning Journey: Each session builds seamlessly upon the last, leading participants through the dynamic CREATE™ Framework to master the art of business innovation in product and service development.


Practical, Proven Strategies: Explore 11 real-world examples from diverse industries and cultures, illustrating the powerful impact of the CREATE™ Framework in action.


Engaging Lessons: Dive into interactive quizzes and applied workbook exercises that delve into each component of the CREATE™ Framework, enriched with hands-on examples to foster deeper understanding.

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Secrets of Business Innovation™: Breakthrough Strategies to Skyrocket Sales, Marketing, and Customer Enthusiasm Overview

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Create a sea of enthusiastic customers for your innovative products and services! In this captivating masteclass, you will learn our proprietary 6-step TRIBES™ Framework for innovation in sales, marketing, and customer enthusiasm. Alexander Blass teaches you 12 case studies from companies ranging from tiny startups to large multinationals that exemplify the taught strategies. Skyrocket your sales and marketing, and create strong emotional connections between your customers and your products.

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What will you learn?

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Through the lens of Innovation Institute of America's exclusive TRIBES™ Framework, Alexander Blass will teach you six breakthrough strategies and methods to innovate in your sales, marketing, and customer enthusiasm. This masterclass provides the tools to get the world talking about your innovative products and services, forge deep emotional connections between your customers and your products, dramatically increase sales, and cultivate unwavering customer loyalty.

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Masterclass Highlights:

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Structured Learning Journey: Each module builds sequentially on the TRIBES™ Framework, guiding participants through a transformative learning experience.


Global Case Studies: Analyze and learn from 12 international case studies that showcase how successful companies--from startups to multinations--have used these exact strategies to generate billions in sales, dominate their markets, and outpace their competition.


Interactive Modules: Engage with lessons that focus on each element of the TRIBES™ Framework, enriched with practical examples and exercises to solidify understanding.


Actionable Insights: Discover practical strategies for effectively tapping into customer insights, and assigning project ownership with tangible rewards systems to drive innovation.


Innovative Marketing Techniques: Unlock the secrets of creating successful "buzz" and viral marketing campaigns that captivate global audiences, generate free online and offline media coverage, rendering your competition irrelevant.


Harnessing "People Power": Explore how innovative companies leverage psychological principles and cutting-edge social media tools to engage crowds, market their brands, and boost sales.


Customer Engagement Excellence: Study advanced strategies like gamification, ethnography, empathy, and crowdsourcing to elevate customer enthusiasm and build lasting loyalty.

What is a CERTIFIED BUSINESS INNOVATOR™ Certification?

Certified Business Innovator™ (CBI™) certification signals to the world—including employers, peers, and clients—that you possess the training and skills necessary to drive business innovation and lead transformative changes in an organization.

Comprehensive Training and Strategies Gain a holistic understanding of business innovation, entrepreneurship, and "intrapraneurship" from ideation to implementation, and learn how to effectively integrate these strategies into your strategic goals. Proven Methodologies & Frameworks Master tried-and-tested methodologies with 4 of Innovation Institute of America's proprietary frameworks that empower you to lead through change and invent, market, and sell innovative solutions that drive sustainable growth within your organization.

Learn Directly From an Acclaimed Innovator, not an Academic Your masterclasses are taught by Alexander Blass, grand prize winner of the Daily Record's Top Innovator of the Year Award. Mr. Blass is known as the father of crowdfunding™ for pioneering that $20 billion industry which helps millions of people. He will inspire and teach you step-by-step what actually works in the real world, not in the classroom.

Fascinating International Case Studies Your Certified Business Innovator™ (CBI™) certification bundle includes 31 case studies spread throughout the 5 masterclasses. Alexander Blass walks you through each of these, showing you exactly how real companies of various sizes, industries, and countries worldwide have successfully implemented the strategies taught in the frameworks.
Professional Recognition
Receive exclusive credentials that set you apart in the highly competitive business landscape, showcasing your commitment to excellence and leadership in innovation and entrepreneurship.


 Certified Business Innovator™ (CBI™) certification signals to the world—including employers, peers, and clients—that you possess the training and skills necessary to drive business innovation and lead transformative changes in an organization.


Comprehensive Training and Strategies Gain a holistic understanding of business innovation, entrepreneurship, and "intrapraneurship" from ideation to implementation, and learn how to effectively integrate these strategies into your strategic goals.

Proven Methodologies & Frameworks
Master tried-and-tested methodologies with 4 of Innovation Institute of America's proprietary frameworks that empower you to lead through change and invent, market, and sell innovative solutions that drive sustainable growth within your organization.
Learn Directly From an Acclaimed Innovator, not an Academic
Your masterclasses are taught by Alexander Blass, grand prize winner of the Daily Record's Top Innovator of the Year Award. Mr. Blass is known as the father of crowdfunding™ for pioneering that $20 billion industry which helps millions of people. He will inspire and teach you step-by-step what actually works in the real world, not in the classroom. Fascinating International Case Studies

Your Certified Business Innovator™ (CBI™) certification bundle includes 31 case studies spread throughout the 5 masterclasses. Alexander Blass walks you through each of these, showing you exactly how real companies of various sizes, industries, and countries worldwide have successfully implemented the strategies taught in the frameworks.

Professional Recognition

Receive exclusive credentials that set you apart in the highly competitive business landscape, showcasing your commitment to excellence and leadership in innovation and entrepreneurship.

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Client Testimonials
Client Testimonials

WHAT OUR GLOBAL CLIENTS SAY

WHAT OUR GLOBAL CLIENTS SAY

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“I sat through Alexander’s presentation and I must say it was truly awesome. He communicated the message of innovation very clearly. I also found it very impressive – and he did it extremely well — that he localized his presentation for India which was absolutely great, and he really connected with the audience. I really appreciate it. Thank you!”

“We had Alexander Blass as our keynote speaker, who was terrific. He really personalized the event to what we needed and he motivated everybody in the audience, so we really really appreciate it. Thank you very much Alexander!”

“Today we had a masterclass on innovation by Alexander Blass. It’s been a fantastic experience. We had 56 of our managers and assistant managers attending and we’ve really opened up a lot of minds and changed mindsets. It’s a great new approach, I think it will lead to innovation in all sorts of spheres in the business. I am really looking forward to taking this forward over the next 12 months. Thank you very much, it was very inspirational, look forward to see you again.”

“He did a great job of bringing in examples from all over the world. Highly energetic. He got engaged, got into the audience, not just a static speech with Powerpoint slides. Highly recommended!”

“Wow, it was undoubtedly one of the best sessions I have ever attended. The key takeaway for me was that if you breathe, if you eat for your living, you should innovate for your living. And innovation and energy go hand in hand, so I am requesting Alexander to give me some of his energy and innovation skills so that I can survive in this world. Thanks a lot, Alexander!”

“We were very glad today to have Mr. Alexander Blass who presented to us key elements on being innovative and related technology. His presentation was really heart-touching, interactive with the audience, and out of the norm of a typical presentation. We really highly recommend Mr. Blass and his presentations for other such events around the globe. Thank you very much.”

“Alexander Blass was the best part of the entire EPIC conference in New York City. I felt as if he was speaking directly to me, and the other audience members felt the same way. He gave me a lot of new ideas, was very clear and concise, and was full of energy. He was also easy to approach afterwards and very friendly. I would highly recommend Alexander Blass for your conference.”

“The opening speaker of this summit, Mr. Alexander Blass was a really blasting speaker! His energy is so contagious. For students this is what they need to see from an entrepreneur to get into it, increase their passion, motivate them, build their confidence. I think it was wonderful and amazing; one of the very best speakers I have heard in the last 10 years.”

“I go to a lot of events year, and hear a lot of speakers. Alexander Blass is by far one of the more dynamic speakers I have ever heard. Quite honestly the message of the presentation was very impressive. Innovation is a tremendous motivation for us internally. It is something we preach within our client base, and I got a lot of points out of this meeting I can share with my clients.”